WITH EFFECT FROM THE ACADEMIC YEAR 2013 - 2014
ME 411
ENTREPRENEURSHIP
(ELECTIVE - I)
Instruction 4 Periods per week
Duration of University Examination 3 Hours
University Examination 75 Marks
Sessional 25 Marks
Unit-I
Indian Industrial Environment-competence, Opportunities and Challenges. Entrepreneurship and Economic growth. Small Scale Industry in India, Objectives, Linkage among small, medium and heavy industries. Types of enterprises.
Unit-II
Identification and characteristics of entrepreneurs. Emergence of First generation entrepreneurs, environmental influence and women entrepreneurs. Conception and evaluation of ideas and their sources. Choice of Technology - Collaborative interaction for Technology development.
Unit-Ill
Project formulation, Analysis of market demand, Financial and profitability analysis and Technical analysis, project financing in India.
Unit-IV
Project Management during construction phase, project organization, project planning and control using CPM, PERT techniques. Human aspects of project management. Assessment of tax burden.
Unit-V
Behavioural aspects of entrepreneurs: Personality - determinants, attributes and models. Leadership concepts and models. Values and attitudes. Motivation aspects. Change behaviour. Time Management: Various approaches of time management, their strengths and weaknesses. The urgency addiction and time management matrix.
Suggested Reading:
- 1.Vasant Desai, “Dynamics of Entrepreneurial Development and Management”, Himalaya Publishing House, 1997.
- 2.Prasanna Chandra, “Project-Planning, Analysis, Selection, Implementation and Review”, Tata Mcgraw-Hill Publishing Company Ltd. 1995.
- 3.Stephen R. Covey and A. Roger Merrill, “First Things First”, Simon and Schuster Publication, 1994.
- 4.G.S. Sudha, “Organizational Behaviuor”, 1996.
- 5.Robert D. Hisrich, Michael P. Peters, “Entrepreneurship”, Tata Me Graw Hill Publishing Company Ltd., 5lh Ed., 2005.