With Effect From the Academic Year 2013-14

ME 411                                             

ENTREPRENEURSHIP 
(Elective - V)

UNIT –I

Indian Industrial Environmental – Competence, Opportunities and Challenge. Enterpreneurship and Economic growth. Small Scale Industry in India, Objectives, Linkage among small, medium and heavy industries, Types and forms of enterprises.

UNIT –II

Identification and characteristics of entrepreneurs. Emergence of First generation entrepreneurs, environmental influence and women entrepreneurs. Conception and evaluation of ideas and their sources. Coice of Technology – Collaborative itneraction for Technology development.

UNIT –III

Project formulation, Analysis of market demand, Financial and profitability analysis and technical analysis. Project financing in India.

UNIT –IV

Project Management during construction phase, project organization, project planning and control using CPM, PERT techniques. Human aspects of project management. Assessment of tax burden.

UNIT –V

Behavioural aspects of entrepreneurs : Personality – determinants, attributes and models. Leadership concept and models. Values and attitudes. Motivation aspects. Change behavior. Time Management : Various approaches of time management, their strengths and weakness. The urgency addition and time management matrix.

Suggested Reading :

1. Vasant Desai, “Dynamics of Entrepreneurial Development and Management”, Himalayas Publishing House,1997.
2. Jprasanna Chandra, “Project –Planning, Analysis Selection, Implementation and Review”, Tata McGraw Hill Publishing Co. Ltd, 1995.
3. Stephen R. Covery and Roger Merrill A., “ First Things First”, Simon and Scheuster publication, 1994.
4. Sudha G.S, “ Organizational Behaviour”, National Publishing House,