WITH EFFECT FROM THE ACADEMIC YEAR 2013- 2014

 

ME 411

ENTREPRENEURSHIP

 

(Elective-I)

 

Instruction                                                                                                                                                                                       4 Periods per week

Duration of University Examination                                                                                                                                                    3 Hours

University Examination                                                                                                                                                                      75 Marks

Sessional                                                                                                                                                                                          25  Marks

 

UNIT-I

 

Indian Industrial Environment: Competence, opportunities and challenges. Entrepreneurship and economic growth.Small scale industry in India, Objectives, Linkage among small, medium and heavy industries.Types and forms of enterprises.

 

UNIT-II

 

Identification and Characteristics of Entrepreneurs: Emergence of first generation entrepreneurs, environmental influence and women entrepreneurships. Conception and evaluation of ideas and their sources.Choice of technology - Collaborative interaction for technology development.

 

UNIT-III

 

Project Formulation:Analysis of market and demand.Financial and profitability analysis and Technical analysis.Project financing in India.

 

UNIT-IV

 

Project Management:Project organization, project planning and control using CPM, PERT techniques.Human aspects of project management.Assessment of tax burden.

 

UNIT-V

 

Behavior Aspects of Entrepreneurs: Personality - determinants, attributes and models. Leadership concept and models.Values and attitudes.Motivation aspects. Change behaviour. Time management.Various approaches of time management, their strengths and weaknesses.Urgency addition and time management matrix.


 

 

 

 

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Suggested Reading:

 

  1. 1.Vasant Desai, Dynamics of Entrepreneurial Development andManagement, Himalaya Publishing House, 1997.

 

  1. 2.Prasanna Chandra, Projects-Planning. Analysis, Selection, Implementation and Review, Tata McGraw Hill Publishing Company Ltd., 1995.

 

  1. 3.Stephen R. Covey and Roger Merrill A., First Things First Simon, Schuster Publication, 1994.

 

  1. 4.Sudha (G.S.) Organizational Behaviour, National Publishing House, 1996.
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