EFFECT FROM THE ACADEMIC YEAR 2013 - 2014
ME 411
ENTREPRENEURSHIP
(Elective - III)
Instruction 4 Periods per week
Duration of University Examination 3 Hours
University Examination 75 Marks
Sessional 25 Marks
Unit-I
Indian Industrial Environment-competence, Opportunities and Challenges. Entrepreneurship and Economic growth. Small Scale Industry in India, Objectives, Linkage among small, medium and heavy industries. Types of enterprises.
Unit-II
Identification and characteristics of entrepreneurs. Emergence of First generation entrepreneurs, environmental influence and women entrepreneurs. Conception and evaluation of ideas and their sources. Choice of Technology - Collaborative interaction for Technology development.
Unit-Ill
Project formulation, Analysis of market demand, Financial and profitability analysis and Technical analysis, project financing in India.
Unit-IV
Project Management during construction phase, project organization, project planning and control using CPM, PERT techniques. Human aspects of project management. Assessment of tax burden.
Unit-V
Behavioural aspects of entrepreneurs: Personality - determinants, attributes and models. Leadership concepts and models. Values and attitudes. Motivation aspects. Change behaviour. Time Management: Various approaches of time management, their strengths and weaknesses. The urgency addiction and time management matrix.
55 Suggested Reading:
1.Vasant Desai, Dynamics of Entrepreneurial Development and Management, Himalaya Publishing House, 1997.
2.Prasanna Chandra, Project-Planning, Analysis, Selection, Implementation and Review, Tata Mcgraw-Hill Publishing Company Ltd. 1995.
3.Stephen R. Covey and A. Roger Merrill, First Things First, Simon and Schuster Publication, 1994.
4.G.S. Sudha, Organizational Behaviuor, 1996.
5.Robert D. Hisrich, Michael P. Peters, Entrepreneurship, Tata Me Graw Hill Publishing Company Ltd., 5lh Ed., 2005.